Color Theory Basics

Primary, Secondary, Tertiary Colors – Understand the color wheel.

• Warm vs Cool Colors – Warm = energy; Cool = calm.

• Color Harmony – Complementary, Analogous, Triadic schemes.

• Psychology of Colors – Red = urgency, Blue = trust, Green = growth.

• Contrast & Accessibility – Ensure text is readable against backgrounds.

Typography Essentials

• Font Categories: Serif (formal), Sans-serif (modern), Display (creative).

• Hierarchy: Headings → Subheadings → Body text.

• Readability: Avoid long line lengths and tiny text.

• Pairing Fonts: Use max 2–3 fonts that complement each other.

Layout & Composition

• Grid Systems – Keep designs structured.

• Rule of Thirds – Position key elements along invisible 3x3 lines.

• Focal Point – Every design should have one clear attention-grabber.

• Flow & Movement – Guide how the eye travels across the design.

Design Thinking Mindset

• Empathy – Who is the design for? What do they need?

• Define – Identify the problem clearly.

• Ideate – Brainstorm multiple solutions.

• Prototype – Create quick drafts or mockups.

• Test & Iterate – Improve based on feedback.

Practical Tips for Beginners

• Start simple: minimalism > clutter.

• Use free tools like Canva, Figma, or Adobe Express.

• Study existing designs (ads, apps, posters) and analyze what works.

• Practice recreating simple posters or app screens.

• Get feedback often; design improves with iteration.

Sam's Graphics and Animation transformed my skills! The training was top-notch, and I feel ready to excel in the multimedia industry. Highly recommend this institute!

SUMEET JM

★★★★★